Auction Process

Initial Consultation

We know time is a critical factor in the sale of any property. So we make the most of your time, right from the start. It all begins with a confidential consultation that will set the stage for an active and engaging auction process. At this initial consultation, we will:

  • Provide an in-depth review of the process.
  • Convey recent industry trends.
  • Gather appropriate property information.
  • Conduct an informal property inspection.
  • Discuss next steps and develop timeline.

Market Analysis

 Auction Services include a thorough market analysis so that we may apply our time and resources in a way that will have the greatest impact. The market analysis gives us a clear picture of the current market and potential buyers. It’s the foundation we use to effectively promote your property and to help ensure that you receive fair market value. At this stage, we will:

  • Conduct market comparable analysis.
  • Match your property to our extensive database of listings.
  • Research demographics of potential buyers.
  • Create a market analysis report for you.

Marketing Plan Development

With a clear understanding of the market, we will be ready to put together a plan that makes the most effective use of our powerful sales and promotional tools. We are ready to put our industry-leading marketing, media buying and creative talents to work for you. Possible outlets for reaching buyers on a local, national and global level include:

  • Internet marketing on websites that are viewed more than 28,000 times per day
  • Custom website development for your property
  • Advertising in real estate publications that reach more than 90 million homes per week
  • Dedicated toll free 800 number.

Marketing Plan Implementation

Over the next several weeks, we will carry out the marketing plan that will reach a broad audience of potential buyers and help generate enthusiasm for your property. Our ability to promote your property is unique and unmatched. Only we offer you:

  • Inclusion within TheBerkshiresForSale.com website.
  • Access to our exclusive client base of buyers
  • We are the preeminent technology team in The Berkshires

Auctioning Your Property

We offer comprehensive event planning and consultation services. We’re always looking ahead and working to ensure that your big day goes just as planned. Plus, our technical service capabilities – including online simulcast – ensure that more buyers have a chance to bid on your property. Let us take care of all the event details, including:

  • Online auction services
  • Technology to support multi-parcel auctions
  • Contract facilitation services
  • Earnest money management

Post-Auction Closing

Once the event has concluded, we will tie up all the loose ends associated with transferring ownership of a property. To help ensure that your experience remains pleasant and hassle-free to the very end, we will:

  • Coordinate closing.
  • Provide seller recap and reporting.
  • Remain in contact with you as needed.
United Country Property Events 55 West Housatonic Street, Pittsfield, MA 01201 413-442-9977 Licensed in Massachusetts and New York