How to build a marketing program around video

Before co-founding video creation software company Videolicious, CEO Matt Singer cut his teeth in sales on QVC’s home shopping channel.

There, he was amazed at the power of video to drive sales. He wondered why everybody didn’t use video.

“The answer is video can be challenging to make, it can be expensive, it can be time-consuming,” Singer said.

Video used to be the purview of feature film professionals skilled in handling manual, technically-advanced video cameras — not the busy real estate agent who wanted to make a one-minute listing video, he said.

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